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What is Functional Brands Inc. and what is its business focus?

Functional Brands Inc., formerly HT Naturals Inc., is a manufacturer and distributor of nutraceutical supplements and hemp-derived products. Its portfolio includes brands such as Kirkman, P2i by Kirkman, HempTown Naturals, and Golf Mellow, targeting categories like prenatal, immunity, general health, and specialty supplements.

Products under the Kirkman brand are manufactured in a cGMP-certified, FDA-registered facility located in Lake Oswego, Oregon.

Functional Brands is currently in the process of going public. It has filed a Form S-1 registration statement and intends to list its shares on the NASDAQ under the symbol “MEHA”.

Functional Brands is a 72% majority-owned subsidiary of Hemptown Organics Corp. (HOC), based in British Columbia. HOC licensed the “Hemptown” brand to Functional Brands, and this ownership structure is expected to adjust upon the completion of the public offering.

The company was incorporated as HT Naturals Inc. in November 2020 and rebranded to Functional Brands Inc. in March 2023. It also acquired the Kirkman brand – a supplement manufacturer founded in 1949 – through a corporate restructuring in May 2023.

Functional Brands aims to scale through:

  • Expanding Kirkman into the general retail market with new products like Biofilm Defense® and Original Epsom Salt Cream

  • Launching P2i, a purity-certified prenatal vitamin aligned with FIGO’s 2023 guidelines

  • Enhancing e-commerce presence and white-label contract manufacturing

  • Partnering with Market Performance Group to enter large retailers and boost online reach

2022 2023 YTD May 2023 YTD May 2024
Gross Sales $10,691,661 $10,360,234 $10,517,869 $4,364,515
Net Sales $6,964,977 $7,051,224 $7,100,499 $2,993,352

Under the Kirkman brand, Functional Brands offers over 150 products including probiotics, digestive enzymes, vitamin and mineral supplements, antioxidants, immune support, essential fatty acids, prenatal products, and more. These serve markets across specialties like brain and memory, immunity, cardiac health, and digestive support.

The company sells hemp-derived products only in U.S. states that legally allow them. These include states such as California, Colorado, Florida, New York, Texas, Oregon, and others. Functional Brands works with specialized legal counsel and follows an SOP to ensure compliance across jurisdictions.

Functional Brands is led by Eric Gripentrog, who serves as CEO and Director. He brings over 30 years of experience in the CPG industry, with leadership stints at companies like Kellogg, Panera Bread, and Gina Cucina. He is also CEO of Hemptown USA.