Board of Directors

Steven Rossi | DIRECTOR

Steven Rossi has served as the Chief Executive Officer, President, Secretary and Chair of the Board of Directors of WorkSport since November 7, 2014. Mr. Rossi attended the University of Toronto from 2005 to 2007, majoring in Life Science and pausing his post-secondary education to begin his career as an entrepreneur, visionary, and founder. Mr. Rossi founded two automotive-based companies in 2005 and 2006, respectively, and he managed and grew their respective operations for several years. Mr. Rossi then founded WorkSport Ontario, a wholly owned operating entity of WorkSport,, in 2011, and he has since been granted numerous patents across the United States and Canada – all of which he assigned exclusively to WorkSport. In a short time since raising substantial funds in 2021 with which to grow WorkSport, Mr. Rossi has been instrumental in retrofitting a distribution facility in West Seneca, New York into a manufacturing facility. He was further responsible for facilitating the research and development and planning the launch of new tonneau cover product lines; as these product lines were well-received by the consumer market, and as demand for them increased, Mr. Rossi then orchestrated the scaling of production through coordinating with teams across multiple states and disciplines to meet consumer demand. Through his two decades of business experience in the automotive sector, Steven Rossi possesses the knowledge and experience in establishing, managing, and growing companies that aid him in efficiently and effectively identifying and executing the Company’s strategic priorities. As a CEO, Officer, Chair and Founder, Mr. Rossi brings to the Board extensive knowledge to be qualified as a member of the Functional Brands Inc. Board of DirectorsBlake Janover is the Founder, Chairman, and CEO of Janover (Nasdaq: JNVR), an AI-driven B2B SaaS platform serving multifamily and commercial property owners. He also serves on the Board of Directors for Soulpower Acquisition Corporation (NYSE: SOUL) and is a trustee at The Boca Raton Museum. A Harvard Business School alumnus, Blake is an active YPO member, former Forbes Real Estate Council member, and guest lecturer at multiple institutions, including Florida Atlantic University and Reichman University. With decades of experience, Blake has managed billions in transactions, built and scaled global businesses, and led teams of over 1,000 employees worldwide. His work has been featured in Forbes, Bloomberg, and other major outlets

Lourdes Felix | Independent DIRECTOR

Lourdes Felix is a seasoned Hispanic entrepreneur and corporate finance executive with 30 years of experience in capital markets, accounting, and financial operations. She serves as CEO, CFO, and Director of BioCorRx Inc., a biotech leader in addiction treatment, and President of its subsidiary, BioCorRx Pharmaceuticals. Fluent in Spanish and active in the Hispanic community, Lourdes holds a Bachelor of Science in Accounting from the University of Phoenix.

  • 2021 – Present Member of the Board of Directors, Audit Committee Chair, Member Compensation Committee Siyata Mobile Inc. (NASDAQ: SYTA)
  • 2023 – Present Member of the Board of Directors, Compensation Committee Chair Avalon Globocare (NASDAQ: ALBT)
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Girard Smith | Independent DIRECTOR

Girard Smith is General Manager, Growth Strategy & Solutions, and a member of the Executive Leadership Team for Market Performance Group (MPG), a leading omnichannel commerce strategy & services agency. He is a highly accomplished business leader with extensive strategic and operational experience. Over the course of his career, he has successfully built and scaled numerous CPG brands within the omnichannel commerce landscape. Girard brings a unique blend of visionary leadership, unmatched proven track record, entrepreneurial thinking, and strategic depth. Previously, over a 25-year career at Bayer Consumer Health, Girard held executive leadership roles in Marketing, Sales, and Consumer Insights. He redefined Bayer’s approach to the VMS category, delivering product innovation and game-changing initiatives, while driving One A Day multivitamins to the #1 category position. His visionary leadership resulted in transformational growth across Bayer’s $1.0 billion Nutritionals & Digestive Health portfolio. Girard served as an Operating Partner and Board Member for NetWell Nutrition, a private equityowned
company with a portfolio of clean-label eCommerce VMS brands. He also served on the Board of Directors and Executive Committee of the Council for Responsible Nutrition (CRN).

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Gabriel Asburn | Advisory Board Member

Gabriel Asbun is a former Bridgestone executive with nearly 10 years of leadership roles, including President of Latin America, CEO of Asia-Pacific, and Group President of the Americas. Prior to Bridgestone, he held executive roles at Kellogg for over 12 years and spent a decade as a management consultant at Booz Allen Hamilton. Gabriel has led multibillion-dollar P&Ls, driven product innovation, and improved profitability globally. Fluent in English, Spanish, and Portuguese, Gabriel holds an MBA from The Wharton School and a BS in Mechanical-Electrical Engineering from Universidad Panamericana. He is a Board Advisor at Endeavor.AI and completed Wharton’s Corporate Board Governance certification in 2022