How Poor Sleep Affects Overall Health

Sleep is one of the most important factors in determining one’s overall health, but it is rarely treated as such. The most common affliction, insomnia, affects millions of people worldwide, greatly impacting the sufferer’s immunity, cognitive function, mood, and even hormones. Proper sleep allows the body and mind the important rest it needs to reset. When […]

Oregon-Based Health & Wellness Company Functional Brands Inc. Prepares for Public Launch

Oregon-Based Health & Wellness Company Functional Brands Inc. Prepares for Public Launch Health and wellness firm Functional Brands Inc. is preparing for its public launch, a milestone the Oregon-based company views as both an expansion opportunity and a test of its mission-driven approach to consumer health. Founded with the belief that everyday products can deliver measurable wellness […]

Eric Gripentrog

Eric Gripentrog is a business executive in Portland, Oregon, with 30+ years of leadership experience in the Consumer-Packaged Goods (CPG) industry. He has held several senior positions across the globe, including CEO, SVP, and board membership for other CPG companies.

The Most Common Supplement Misconceptions That Confuse Shoppers

At Functional Brands, we talk to a lot of people who want to improve their health, and supplements usually feel like one of the easiest places to start. The issue is that misinformation and old beliefs can make the whole category confusing. Some concepts sound true because they get repeated so often, and others come […]

What It Means to be ‘Evidence-Based’ in the World of Supplements

What It Means to be ‘Evidence-Based’ in the World of Supplements The term “evidence-based” is often used to promote health and wellness products. But for those who want to be conscious consumers, it’s important to know what this term really means. Evidence-based supplements are developed using current scientific research, including clinical studies, human trials, and […]