Exciting Things Happening At Functional Brands: Tru2u Health, Kirkman on Amazon, and More
Functional Brands Inc. has some exciting things happening in early 2026. We’re building the future of health and wellness in a way that connects science, convenience, and innovation.
Tru2u Health Platform Launch
Our company is getting ready to launch Tru2u Health, a new health and wellness platform that offers nutraceuticals, prescription options, and telehealth support. Users can access professional guidance while shopping for products that suit their health goals. The platform makes it easy to manage wellness and get support from experts when needed.
Advertising For Kirkman on Google and Meta
This year also marks a new milestone for our Kirkman brand. For the first time ever, Functional Brands will advertise Kirkman products on Google and Meta sites through targeted digital campaigns with our partner Market Performance Group. This project will help drive more traffic to our Amazon storefront and our eCommerce site. It helps us introduce more buyers to Kirkman’s science-backed health and wellness solutions.
Change Of Sales Model For Kirkman
The timing of this campaign corresponds with a big change for Kirkman on Amazon. We have moved from a wholesale model to a direct seller’s central model. This gives us more control over the customer experience and lets us engage directly with buyers who are new to Functional Brands products. It ensures consistent product availability, maintains quality standards, and delivers the service today’s health-conscious shoppers expect. This model also helps us reach a bigger audience and give more people access to Kirkman products.
Kirkman’s Anti–Aging Bundle Launch
In addition to these exciting changes, we also have a few product innovations we would like to share. Recently, we launched the Kirkman Skin, Beauty and Anti-Aging Bundle. The bundle contains reduced glutathione, zinc cream, biotin, and grapefruit seed extract to support healthy skin and overall wellness. Formulated with a science-backed method, the bundle supports radiant and resilient skin from the inside out. The response so far has been positive and it shows our commitment to combining research, quality, and convenience in every product we offer.
Our Goals For The Future
Going forward, Functional Brands is focused on growth, innovation, and engagement. The launch of Tru2u Health, the direct-to-consumer expansion of Kirkman, and our first digital ad campaigns are all part of a larger strategy to connect with consumers. We are committed to creating experiences that prioritize wellness, offer expert guidance, and deliver products that make a real difference in people’s lives.